Social Media for Business Intro | Nautic University Series
October 25, 2012 - Posted by Joseph Grutta

This video will help you learn the basics of social media and how it can help your business.

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Social Media for Small Business Workshop – July 28, 2011
August 2, 2011 - Posted by Joseph Grutta

Thank you to all those who joined us this past Thursday for our Social Media for Small Business workshop.  Here are a few clips, in case you missed it.


Eunice Coughlin from Simple Internet Strategies

Joseph Grutta from Nautic Studios

Dominic Orsini from SEEgrowth

Stephanie Travis from One Source Accounting

Unfortunately, the rest of my section got cut off. For your convenience, I have included my slides below:

During my presentation on YouTube, someone asked about free video editing programs. Here are a few decent ones I’ve used in the past:


Google Makes a “Like” Button…
April 4, 2011 - Posted by Alberto B.

Google recently announced that it is adding a “+1″ button to its search results. This button works pretty much like Facebook‘s “Like” button. The “+1″ button will be a way to see which sites have been recommended by friends and contacts in an effort to bring you more relevant links first; click on the link to hear Google’s explanation of +1. In the midst of today’s social media revolution, it is very interesting to see how such enormous and important companies like Google are incorporating these principles into their business plan.

This announcement has been met with excitement by some and criticism by others. Some think it could be a privacy issue, others do not see the point and some are even annoyed that more things are being added to the search engine which could translate to more clutter and difficulty in browsing. The biggest concern that has been raised I think is the fact that sites could +1 themselves multiple times.

Personally, I believe Google is doing a smart thing in keeping their services up to date with the social behaviors of consumers today. It is obvious that people will believe an acquaintance’s recommendation over a random person’s. Also, nowadays thanks to the ease of sharing and things such as the “Like” button, amazing things such as deals on products or singing babies are brought to us! We don’t even have to search for them. I think this is a great strategy for Google to differentiate from its competitors and deliver better, more relevant results. As for the concern about sites giving themselves +1’s, the key here is that Google will weigh your contacts’ recommendations(+1) when delivering your results, not just any +1’s and you must be signed in to your Google account to use the +1 feature; this takes care of people wanting to +1 something multiple times.

It will be interesting to see how users will take to this new button and how soon we will see it on other sites alongside Facebook’s “Like” and Twitter‘s “Tweet” button.

UF Trade Show: Social Media Workshop
March 25, 2011 - Posted by Joseph Grutta

Thank you to all those who attended yesterday’s social media workshop at the Gainesville Hilton. A special thanks to the presenters: Eunice Coughlin from Simple Internet Strategies, Joni Kilgour from the CIED, Dominic Orsini from SeeGrowth, and our very own Joseph Grutta.


Egyptian Government Can’t Stop Twitter
February 7, 2011 - Posted by Alberto B.

Last week the Egyptian government shut off the nation’s Internet access in an attempt to diffuse the protests, but protesters still found ways to tweet to the world what was happening in the streets.

Violent demonstrations erupted across Egypt, as citizens attempted to show their dissatisfaction with the country’s President, Hosni Mubarak, who has ruled the country for the past 30 years.

Egyptian protestors used the social networking site Twitter to organize and share their struggle with the rest of the world. In an effort to limit communication and bring the situation under control, the government shut down the country’s internet access on January 27th.

Despite this intervention, the tweets continued with protestors using mobile devices and the internet connections of friends in neighboring countries. In response, the government used its emergency power under the Telecommunications Act to have the Vodafone Group, a major cellular provider in Egypt, send pro-Mubarak texts to its customers.

Google joined forces with Twitter to develop Speak to Tweet, a service that allows tweeting without the need for internet access. Users of the service can dial one of three international numbers and leave a voicemail, which will be sent out as a tweet.

In the past we relied upon centralized sources, such as television and radio, for our news. With control in the hands of a select few, government intervention was easy. The Internet fragments control of the news and places it in the hands of the people. Sites like Twitter, YouTube, and Facebook will continue to virally spread news even in the absence of traditional news sources. And, even when browsing restrictions are put in place, there are technologies that can be used to bypass them. There is an excellent article on the blog Mashable, which describes how Egyptians have been bypassing government restrictions.

Last week’s incident demonstrated why the internet is becoming a threat to non-democratic regimes around the world. It will be interesting to see what effect the Internet will have on the spread of democracy in the coming years.

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