It is no longer enough to simply offer a good product. If a company wants to become a leader in their industry, they must be willing to create an experience for their customers and be innovative in the way they do business. Companies like Apple, Disney, and Coca-Cola...
When you first look at the picture to the left what is the first thing that comes to mind? For the average consumer the answer is Coca-Cola. Even though the can is not identified most people associate the color of the can as a Coca-Cola product. This is a perfect...