What makes a brand valuable? How easily can you identity the products and packaging of top brands by just their color or shape? Brand equity measures the value of intangible items like a logo or symbol for a company. This idea of brand equity gives companies more credibility and creates a loyal customer base.
In today’s market, advertisers are constantly searching for innovative methods to attract potential customers. An influencer of purchases that may not come to mind immediately is actually one of the most prominent: children.
A Brief History We can all remember the Reese's Pieces that E.T. the extra terrestrial first ate in Steven Spielberg's classic film. However, many of us do not know how they got there. Believe me when I say that it was no accident. Sales of Reese's shot up...
Mobile bar codes make print media interactive, bringing digital content to the print world. Once you scan one of the barcodes with your phone you instantly get more information through rich and useful content like videos, pictures, or even directions to a store. With this new technology advertisers can truly develop a company’s brand through an innovative medium.
Factors such as age, socioeconomic status, and household differences can influence the effectiveness of advertising. As the culture of the United States continues to transform, companies must do the same if they wish to remain competitive in the market.
Social media sites make it easy for people to find and stay in communication with friends and acquaintances, amplifying the reach of a single consumer. Each of these friends has friends who also have friends, allowing any single user to deliver their message to a potential audience of hundreds, thousands, or possibly even millions. It’s important to stay in engaged with your customer, to encourage positive word of mouth.