What makes a brand valuable? How easily can you identity the products and packaging of top brands by just their color or shape? Brand equity measures the value of intangible items like a logo or symbol for a company. This idea of brand equity gives companies more credibility and creates a loyal customer base.
In today’s market, advertisers are constantly searching for innovative methods to attract potential customers. An influencer of purchases that may not come to mind immediately is actually one of the most prominent: children.
Product placement has been a staple of advertising for decades and has evolved with technology. From movies to TV shows and online videos, product placement is everywhere you look. With the rise of sponsored content and influencer marketing, companies have found new ways to integrate their products into content in a subtle way that drives brand awareness and sales.
Mobile bar codes make print media interactive, bringing digital content to the print world. Once you scan one of the barcodes with your phone you instantly get more information through rich and useful content like videos, pictures, or even directions to a store. With this new technology advertisers can truly develop a company’s brand through an innovative medium.
Companies looking to expand into new racial markets must understand the complexity of diverse communities and the unique subgroups within them. By partnering with cultural influencers, considering language
preferences, and avoiding stereotypes or assumptions, companies can effectively target and appeal to specific ethnic groups and individuals within these communities.