Have you ever wondered why some businesses come up ahead of others? Perhaps a newer, less established business is coming up ahead of yours. In this post, we’ll explore some factors that affect how a business ranks and simple steps you can take to improve your position.
Search engines like Google and Bing are the table of contents of the internet, helping you to find the content that is most relevant to the terms, called keywords, you enter into them. Learn the basics of SEO and why some websites come up higher than others in search results.
Websites get found, not because they have pretty graphics or clean code, but instead because they have great content that is worth finding. Often, we focus so much on promoting ourselves that we forget what visitors really want. They want to learn how to solve a problem, increase their knowledge in an area, or be entertained.