Have you ever wondered why some businesses come up ahead of others? Perhaps a newer, less established business is coming up ahead of yours. In this post, we'll explore some of the factors that affect how a business ranks and simple steps you can take to improve your...
Social media is a powerful force and, with the right strategy and content, can attract significant attention to your brand. One of the best ways to accomplish this is to reach out to someone who already has access to the audience you desire to reach.
Search engines like Google and Bing are the table of contents of the internet, helping you to find the content that is most relevant to the terms, called keywords, you enter into them. Learn the basics of SEO and why some websites come up higher than others in search results.
Learn the basics of social media and how you can use it to better engage with customers, improve your products and services and encourage positive conversation around your brand.
The internet is a big place and it is important to know what others are saying about you. With Google Alerts, you can receive email alerts when new pages are discovered containing specified keywords, such as the name of your company or even the names of clients or key people in your organization.
Are you feeling bombarded by an endless wave of spam on your Facebook news feed? If so, these tips will help you sort through all the clutter and find the posts that really matter to you
Thank you to all those who joined us this past Thursday for our Social Media for Small Business workshop at the University of Florida. Here are a few clips, in case you missed it.
Websites get found, not because they have pretty graphics or clean code, but instead because they have great content that is worth finding. Often, we focus so much on promoting ourselves that we forget what visitors really want. They want to learn how to solve a problem, increase their knowledge in an area, or be entertained.
Creativity is a great way to attract attention to your brand, without spending a lot of money. Guerrilla marketing is a way to stand out from competitors, reach consumers and spread a positive message about your brand and its products and services.
It is no longer enough to simply offer a good product. If a company wants to become a leader in their industry, they must be willing to create an experience for their customers and be innovative in the way they do business. Every year Fortune Magazine creates a list of the world’s most admired companies. This list encompasses key attributes that executives and analysts find crucial in a successful company.