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World’s Most Admired Companies

World’s Most Admired Companies

It is no longer enough to simply offer a good product. If a company wants to become a leader in their industry, they must be willing to create an experience for their customers and be innovative in the way they do business. Every year Fortune Magazine creates a list of the world’s most admired companies. This list encompasses key attributes that executives and analysts find crucial in a successful company.

UF Trade Show: Social Media Workshop

UF Trade Show: Social Media Workshop

Thank you to all those who attended our social media workshop at the Gainesville Hilton. A special thanks to the presenters: Eunice Coughlin from Simple Internet Strategies, Joni Kilgour from the CIED, Dominic Orsini from SeeGrowth, and our own Joseph Grutta.

How To Easily Make Your Facebook Page Stand Out

How To Easily Make Your Facebook Page Stand Out

Nowadays, everyone is on Facebook, including businesses. Hence it is important as a business to have a Facebook fan page that accurately represents your business and promotes followers. There are very easy things one can do, most without spending a penny, that will greatly help your fan page increase in followers and stand out.

Most Valuable Companies: The Power of Branding

Most Valuable Companies: The Power of Branding

What makes a brand valuable? How easily can you identity the products and packaging of top brands by just their color or shape? Brand equity measures the value of intangible items like a logo or symbol for a company. This idea of brand equity gives companies more credibility and creates a loyal customer base.

It’s a Kid’s World

It’s a Kid’s World

In today’s market, advertisers are constantly searching for innovative methods to attract potential customers. An influencer of purchases that may not come to mind immediately is actually one of the most prominent: children.

Product Placement Isn’t Just Movies And TV Anymore

Product Placement Isn’t Just Movies And TV Anymore

A Brief History We can all remember the Reese's Pieces that E.T. the extra terrestrial first ate in Steven Spielberg's classic film. However, many of us do not know how they got there. Believe me when I say that it was no accident. Sales of Reese's shot up...

Has The Future of Advertising Arrived? Mobile Barcodes

Has The Future of Advertising Arrived? Mobile Barcodes

Mobile bar codes make print media interactive, bringing digital content to the print world. Once you scan one of the barcodes with your phone you instantly get more information through rich and useful content like videos, pictures, or even directions to a store. With this new technology advertisers can truly develop a company’s brand through an innovative medium.

Multicultural Branding: Communicating to the Masses

Multicultural Branding: Communicating to the Masses

Factors such as age, socioeconomic status, and household differences can influence the effectiveness of advertising. As the culture of the United States continues to transform, companies must do the same if they wish to remain competitive in the market.

Social Media is Word of Mouth

Social Media is Word of Mouth

Social media sites make it easy for people to find and stay in communication with friends and acquaintances, amplifying the reach of a single consumer. Each of these friends has friends who also have friends, allowing any single user to deliver their message to a potential audience of hundreds, thousands, or possibly even millions. It’s important to stay in engaged with your customer, to encourage positive word of mouth.