Social media is a powerful force and, with the right strategy and content, can attract significant attention to your brand. One of the best ways to accomplish this is to reach out to someone who already has access to the audience you desire to reach.
The internet is a big place and it is important to know what others are saying about you. With Google Alerts, you can receive email alerts when new pages are discovered that match a specific search query, such as the name of your company or even the names of clients or key people in your organization.
Creativity is a great way to attract attention to your brand, without spending a lot of money. Guerrilla marketing is a way to stand out from competitors, reach consumers and spread a positive message about your brand and its products and services.
It is no longer enough to simply offer a good product. If a company wants to become a leader in their industry, they must be willing to create an experience for their customers and be innovative in the way they do business. Every year Fortune Magazine creates a list of the world’s most admired companies. This list encompasses key attributes that executives and analysts find crucial in a successful company.
Nowadays, everyone is on Facebook, including businesses. Hence it is important as a business to have a Facebook fan page that accurately represents your business and promotes followers. There are very easy things one can do, most without spending a penny, that will greatly help your fan page increase in followers and stand out.
What makes a brand valuable? How easily can you identity the products and packaging of top brands by just their color or shape? Brand equity measures the value of intangible items like a logo or symbol for a company. This idea of brand equity gives companies more credibility and creates a loyal customer base.