Blog

UF Trade Show: Social Media Workshop

Thank you to all those who attended yesterday's social media workshop at the Gainesville Hilton. A special thanks to the presenters: Eunice Coughlin from Simple Internet Strategies, Joni Kilgour from the CIED, Dominic Orsini from SeeGrowth, and our very own Joseph...

How To Easily Make Your Facebook Page Stand Out

Nowadays, everyone is on Facebook, including businesses. Hence it is important as a business to have a Facebook fan page that accurately represents your business and promotes followers. Think about it, how does a bland/simple fan page make your business look: bland...

Most Valuable Companies: The Power of Branding

When you first look at the picture to the left what is the first thing that comes to mind? For the average consumer the answer is Coca-Cola. Even though the can is not identified most people associate the color of the can as a Coca-Cola product. This is a perfect...

It’s a Kid’s World

In today’s market, advertisers are constantly searching for innovative methods to attract potential customers. An influencer of purchases that may not come to mind immediately is actually one of the most prominent: children. Statistics have shown that children under...

Product Placement Isn’t Just Movies And TV Anymore

A brief history We can all remember the Reese's Pieces that E.T. the extra terrestrial first ate in Steven Spielberg's classic film. However, many of us do not know how they got there. Believe me when I say that it was no accident. Sales of Reese's shot up...

Has The Future of Advertising Arrived? Mobile Barcodes

Technology is constantly evolving and it is taking the notion of print media into a new dimension. The mobile barcode is a new technology that takes print media into the future. Whether we are looking at an ad in the street or a magazine, we are restricted by what the...

Multicultural Branding: Communicating to the Masses

Companies are always faced with the constant desire to expand to different audiences. A relatively big market that is increasingly catching everyone’s attention is racial diversity. According to the U.S Census Bureau, around 34% of the United States population is a...

Egyptian Government Can’t Stop Twitter

Last week the Egyptian government shut off the nation's Internet access in an attempt to diffuse the protests, but protesters still found ways to tweet to the world what was happening in the streets. Violent demonstrations erupted across Egypt, as citizens attempted...

Social Media is Word of Mouth

In the past advertising was one way. Sellers used traditional mediums like television, radio, billboards, and newspapers to tell us about their products and services. When content was linear, they were able to market to a captive audience and communication was only...