World’s Most Admired Companies

It is no longer enough to simply offer a good product. If a company wants to become a leader in their industry, they must be willing to create an experience for their customers and be innovative in the way they do business. Companies like Apple, Disney, and Coca-Cola have managed to stay innovative and are constantly looking for ways to improve. As a result these companies have been able to succeed even through the recession.

Every year Fortune Magazine creates a list of the world’s most admired companies. This list encompasses key attributes that executives and analysts find crucial in a successful company. Some of the key attributes are innovativeness, quality of product and service, and effectiveness in conducting business.

According to Fortune’s list, Apple is now number one. Apple has managed to create an experience for their customers not only through its products but its stores as well. No other computer brand offers the extended customer service at their local store or allows them to test the products before they purchase them. More importantly, Apple has completely changed technology in the way we communicate and interact with technology. With gadgets like the iPad and iPod, Apple has and will continue to revolutionize technology.